This "work," brings me great enjoyment because eating food and drinking beer are two of my very favorite things to do on this earth, so I always feel very lucky to be able to do so in a professional capacity. It is also an interesting photographical challenge as lighting is often inadequate and since most of these Brewpubs are in operation for customers when I am there & the background available to "set" or pose the food and beverage can be limited, but that doesn't stop me from trying. Also, with the technology available for post production enhancement and editing of hi-res photos these days, there isn't much that can't be "papered over", although any serious photographer would rather that the initial photograph be perfect, so minimum post production editing is needed. In the "food photography" space however, marketers prefer the colors to be exceptionally vibrant and rich looking, inviting the viewers palette into the photo. This is usually best accomplished in post production editing. The idea would be for the photo to switch on the salivary glands and aroma memory simply by its composition and color. This is something I find I love to work on and can spend hours doing, but it can make a fellow hungry!
When it comes to the beverages, since they are almost always served in glassware, which is highly reflective, adding light directly to the scene can almost always guarantee some white-washed spots of reflection, also something which can be addressed in post production to get that savory character to shine through the glass and make the mouth water! Beers these days come in such a dazzling array of color, character, and opacity that it can be a challenge to get them all to looks beautiful and appetizing, yet natural all at the same time, but again, todays technology is exceedingly helpful. If you put a good photo into an editor to begin with, the resultant image is almost always pleasing and effective.
I see a lot of online social media food and beverage imagery propagated by owners and managers of these type of facilities, and I understand that the fleeting time nature of those images causes most folks to not worry greatly about the quality and attractiveness of the image, and I always think to myself, "gosh, I wish they'd have called me", but most small businesses don't think they have the marketing budget to get professional support for that work all the time, and I understand that. I am a small business man and I don't have the budget for a lot of things I'd "like" to have either. But truly, if beautiful savory food and delicious quaffable beers are your core business, the way to introduce people to them via their social media feed is NOT with half-formed imagery. better, Get a few stock photos from a professional of your standard offerings, across the range of color and opacity, and have your marketing manager re-use those for new release boosts on social media. A Stout is a Stout, a Brown is a Brown & an Amber is an Amber in a social media sized and compressed image viewed on a smart phone screen. Most folks can't tell from the tiny photo if it has coffee or cocoa or vanilla beans in it, but they can discern that the image provider cared enough to provide a call to action image that is well exposed, focused, cropped & colored. If thats what draws their appetite in,...followed by their pocketbook, that is what you want, isn't it? Please, call a proffessional and add the quality to your marketing imagery that you and your customers demand in your products. It's the least you can do.